BT Artbox - Phone Head
Image by Karen Roe
The BT Artbox Story
The good old British phone box was designed by Sir Giles Gilbert Scott to commemorate King
George V's Silver Jubilee.
This year we’ve got a Diamond Jubilee and London 2012 to look forward to, so we decided we needed to do something to celebrate.
That something turned into BT ArtBox. It’s a campaign that thrives on the nation’s artistic talent.
Across London’s streets you’ll find replicas of the Gilbert Scott phone box, transformed by the
imaginations of some of our very best creative minds.
Then later on we’ll be auctioning all the boxes off to raise money for ChildLine’s 25th anniversary.
“Phone Head”
Artist: Modern Toss
Location: Carnaby Street
This is what all phone boxes would look like if we were in charge.
We can imagine a world where everything is visually communicated using a cartoon man drawn onto the form to reflect its function - i.e a restaurant would have a massive mouth drawn on the front of it with a red carpet tongue leading through the front door straight into the eating area.
We think this would really focus peoples minds on what they were meant to be doing when they were in a specific space.
We're convinced this is some sort of design breakthrough.
BT Artbox - Phone Head
Image by Karen Roe
The BT Artbox Story
The good old British phone box was designed by Sir Giles Gilbert Scott to commemorate King
George V's Silver Jubilee.
This year we’ve got a Diamond Jubilee and London 2012 to look forward to, so we decided we needed to do something to celebrate.
That something turned into BT ArtBox. It’s a campaign that thrives on the nation’s artistic talent.
Across London’s streets you’ll find replicas of the Gilbert Scott phone box, transformed by the
imaginations of some of our very best creative minds.
Then later on we’ll be auctioning all the boxes off to raise money for ChildLine’s 25th anniversary.
“Phone Head”
Artist: Modern Toss
Location: Carnaby Street
This is what all phone boxes would look like if we were in charge.
We can imagine a world where everything is visually communicated using a cartoon man drawn onto the form to reflect its function - i.e a restaurant would have a massive mouth drawn on the front of it with a red carpet tongue leading through the front door straight into the eating area.
We think this would really focus peoples minds on what they were meant to be doing when they were in a specific space.
We're convinced this is some sort of design breakthrough.
BT Artbox - Phone Head
Image by Karen Roe
The BT Artbox Story
The good old British phone box was designed by Sir Giles Gilbert Scott to commemorate King
George V's Silver Jubilee.
This year we’ve got a Diamond Jubilee and London 2012 to look forward to, so we decided we needed to do something to celebrate.
That something turned into BT ArtBox. It’s a campaign that thrives on the nation’s artistic talent.
Across London’s streets you’ll find replicas of the Gilbert Scott phone box, transformed by the
imaginations of some of our very best creative minds.
Then later on we’ll be auctioning all the boxes off to raise money for ChildLine’s 25th anniversary.
“Phone Head”
Artist: Modern Toss
Location: Carnaby Street
This is what all phone boxes would look like if we were in charge.
We can imagine a world where everything is visually communicated using a cartoon man drawn onto the form to reflect its function - i.e a restaurant would have a massive mouth drawn on the front of it with a red carpet tongue leading through the front door straight into the eating area.
We think this would really focus peoples minds on what they were meant to be doing when they were in a specific space.
We're convinced this is some sort of design breakthrough.
BT Artbox - Phone Head
Image by Karen Roe
The BT Artbox Story
The good old British phone box was designed by Sir Giles Gilbert Scott to commemorate King
George V's Silver Jubilee.
This year we’ve got a Diamond Jubilee and London 2012 to look forward to, so we decided we needed to do something to celebrate.
That something turned into BT ArtBox. It’s a campaign that thrives on the nation’s artistic talent.
Across London’s streets you’ll find replicas of the Gilbert Scott phone box, transformed by the
imaginations of some of our very best creative minds.
Then later on we’ll be auctioning all the boxes off to raise money for ChildLine’s 25th anniversary.
“Phone Head”
Artist: Modern Toss
Location: Carnaby Street
This is what all phone boxes would look like if we were in charge.
We can imagine a world where everything is visually communicated using a cartoon man drawn onto the form to reflect its function - i.e a restaurant would have a massive mouth drawn on the front of it with a red carpet tongue leading through the front door straight into the eating area.
We think this would really focus peoples minds on what they were meant to be doing when they were in a specific space.
We're convinced this is some sort of design breakthrough.
No comments:
Post a Comment